SEO keywords play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a particular term or expression that users enter into search engines when they are trying to find a specific service, product or information. SEO heavily relies on the what is an SEO keyword use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that your website is providing. Cleverly using these keywords will help lure the right audience and enhance the likelihood of conversions.

Having established the concept of an SEO keyword, let's look at the ways to effectively use keywords. Improving the use of keywords demands a balance. You will want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are spots where search engines often look.

Furthermore, it's crucial to choose keywords that align with your audience. This means understanding the way they talk, their internet search habits and their needs.

To sum up, a well-chosen SEO keyword can act as a bridge between a prospective client's search and your website. It's a vital tool to be successful in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.